Above the Fold
Does your website have
a Main Lookup?
Having a main lookup on your website will help summarise to your visitors what your site is about, as well as lead them to your main action.
A main lookup is the vertical grouping of the header, sub header and the main call to action right there on the page above the fold in clear view.
Does your website clearly answer the 4 critical questions?
Do your visitors have to scroll or click around to find the answers to the 4 critical questions?
– Who is this for? What do you do? Why should I care? What now?
To maximise your chances of getting your visitors to do what you want make sure you put these 4 answers above the fold.