As designers, we are directional people. We direct people on where to go in our designs. Now one giant opportunity that I highly recommend you take advantage of teasing continuation. It is when you place a design element where part of it is above the fold in your first view of the whole design and the rest of it below the fold.

So you’ve got part of a design above the fold, in clear view and the rest of it is below the fold. So what this does clear as day is it will tell the visitor there’s something down there below the page suggesting that they scroll down. Now you want to try to do this without placing an arrow pointing down or text that literally says “Scroll Down.” You see it all the time big flashing arrows “Scroll Down, Scroll Down, Scroll Down for More” Whatever it is and literally trying to tell you to scroll down.

But I think as designers we owe it to our designs to try not to do that. And try to have some kind of other visual queues. To say scroll down without saying scroll down is more of a suggestion by visual queues and that is called Teasing Continuation.

Example 1

Check out Seagrave French’s website you can clearly see they are teasing continuation. They have a main top section above the fold which includes a header, a menu and a main lockup with two calls to action. And below the fold, they have some additional information about Seagrave French’s services. But by not showing all the information in the top view of the page it directs the user to scroll down the page if they wish to learn more. And it does this with visual cues and without explicitly saying “Scroll Down.”

Example 2

Check out The Good Karma Cleaning Co’s website you can clearly see they are teasing continuation. They have a main top section above the fold which includes a header, a menu, a title, a subtitle and a contact form. And below the fold, they have a second section that has some additional information about The Good Karma Cleaning Co’s services. But by not showing all the information in the top view of the page it directs the user to scroll down the page if they wish to learn more. And it does this using visual cues and without explicitly saying “Scroll Down.”

So if you want to improve your website design remember to tease continuation.