by Calum Stoddart | Oct 27, 2022 | Blog, How to Improve Your Website
The majority of the best websites that I’ve ever seen offer what I like to call a one – two – Maybe three above the fold. And what I mean by this is that on most websites you don’t ever want to break up a design into any more than three sections or three lockups in...
by Calum Stoddart | Oct 20, 2022 | Blog, How to Improve Your Website
As designers, we are directional people. We direct people on where to go in our designs. Now one giant opportunity that I highly recommend you take advantage of teasing continuation. It is when you place a design element where part of it is above the fold in your...
by Calum Stoddart | Oct 5, 2022 | Blog, How to Improve Your Website
Do your visitors have to scroll or click around to find the answers to the 4 critical questions? If you make your visitors have to scroll or click around to learn these answers you are more likely to lose them. Don’t make your visitors look around! Tell them what to...
by Calum Stoddart | Sep 27, 2022 | Blog, How to Improve Your Website
Having a main lockup on your website will help summarise to your visitors what your site is about, as well as lead them to the main action that you want them to do. Think of this as the title or quick summary of a book. But in a website sense, it’s the vertical...
