Alright, so, we’re gonna catch you a new client. *Rubs hands together*. I have a cunning plan.
First, we’ll import a rare strain of wild saffron from Kashmir. Then, we’ll take it to the seventh tallest mountain in Britain on a sunny day, and lay it on the ground exactly 4.5ft south of the summit. Then we’ll do a rain dance, and when it rains, we’ll sing the second verse of ABBA’s “Knowing Me, Knowing You”. The next part is tricky. Basically, we’ll take the enchanted saffron to a kitchen in Surrey (any kitchen will do, but preferably one with a central island), and use it to make a vegan-friendly paella. Then we’ll take the paella to the Hellfire Caves in West Wycombe, and leave it there for three days and three nights – but not before we take a picture of it and post it on Instagram (#plantbased). When we go to fetch the paella, it will have gone pretty rotten. Perfect! We’ll then take the rotten paella and place it in our main competitor’s back garden. And then all the ravenous wild animals come for a bite, and cause havoc, and sh*t all over their house, and…
… Wait, what were we talking about?
Bloody Marketing Lead Capture Funnels
In a nutshell, a sales funnel is: attention > interest > desire > action. (Cor, marketing theory at its finest right there).
Obviously, the first part is pretty important. We need to attract the attention of as many potential customers as possible – and we’ll do that with our lead capture work.
To generate new leads for your business, we’ll be utilising a combination of the following:
- Paid media (adwords, PPC, etc.)
- Owned media (web content, blogs, social media)
- Earned media (reviews, referrals, word of mouth)
Once we’ve got their attention, it’ll be a case of guiding them through the rest of the funnel until they follow through with a purchase. Not everyone will go the whole hog, of course. But the more traffic we pour into the top of the funnel, the more customers will come out the bottom.
Lead capture funnels are part and parcel of the Bloody Marketing Unlimited Package. All the marketing you’ll ever need, generating new leads and more enquiries.